乐发IV

2024 | Professional

乐发IV Silver Winner

Art Eco Brush

Entrant Company

Tong Fong Brush Factory

Category

Product Design - Personal Care

Client's Name

Country / Region

Taiwan

The designers were inspired and motivated to create the Art Eco Brush by the current market demand for carbon and plastic reduction and sustainability. They wanted to create an eco-friendly comb that is simple and plastic-saving without compromising on functionality. Features of the comb include a double-layered bristle design that prevents tangles and massages the scalp; a burnished bead technology that prevents fallout and reduces environmental pollution; an innovative ring structure that replaces the cushion and provides a cushion-like softness; reduced use of glue; and a simplified process that reduces pollution.
- Dual Layer: The dual layer structure makes it easier for the comb to untangle the hair. When combing the hair, the first layer of bristles contacts the hair first, then the second short layer of bristles reduces resistance, allowing the hair to be combed out more smoothly. The soft bristles also massage the scalp.
- Burnished Bead Technology: The beads on the end of ordinary combs are usually glued with resin, which is easy to falls off and causes environmental pollution during the manufacturing process, Art Eco Brush innovatively adopts the burnished technology to achieve one-piece molding, which simplifies the manufacturing process, reduces the pollution, and prolongs the service life of the combs.
- Ring structure: Instead of the conventional cushion, the ring structure reduces the amount of plastic and maintains the softness of the brush. Users can feel the softness effect similar to cushion when combing hair. The openwork design also helps to increase airflow when blow-drying, making it easier to dry hair.
- Ergonomic design: The handle of the comb is ergonomical. Sleek lines allow for a comfortable grip. The openwork in the middle of the handle reduces weight and makes it easy to hang, making it suitable for professional stylists to use for long periods to minimize work fatigue.

Credits

Director
Lio Kuo
Designer
Dennis Fang
Engineer
Robert Huang
Product Manager
Ben Lin
Assistant
Shihpei Lin
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