乐发IV

2024 | Professional

乐发IV Silver Winner

Amila children's 3-in-1 thermostatic outdoor jacket

Entrant Company

Amila/ Hangzhou Duodian Brand Management Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Amila

Country / Region

China

This 3-in-1 detachable children's outdoor jacket is expertly crafted to satisfy the requirements of children's outdoor pursuits. Drawing inspiration from the "science of children's somatic sensation," the jacket is ingeniously engineered to be lightweight, protective, adaptable, warm, and breathable. It ensures a comfortable wearing experience that provides children with a consistent temperature of 25 degrees Celsius, just like being in the gentle spring breeze.
The design of this children's outdoor jacket prioritizes waterproof performance and moisture permeability to cater to the special needs and growth characteristics of children in outdoor activities. The fabric design modeled after the natural thermal and moisture regulation abilities of penguins, creating a three-layer thermostatic system: the outer layer consists of a windproof, waterproof, and oilproof "three-proof film" paired with a "breathable membrane" to mimic the moisture permeability and breathability of a penguin's outer feathers, achieving a moisture permeability index of over 10,000. This design allows for rapid moisture and heat dissipation, keeping the skin dry and cool to minimize the risk of catching a cold during outdoor activities. Meanwhile, the inner layer consists of soft, fine, heat-retaining polar fleece capable of trapping body heat. It also features anti-static conductive fibre for long-lasting comfort without static, even after multiple washes.
Practical details include two chest pockets for easy carrying of small items, adjustable cuffs for a seamless transition between breathability and warm-keeping, and reflective prints on chest, cuffs, zip and other parts to enhance children's safety during nighttime travel.
The available colour options, including bright pink, green, and yellow, cater to children's vibrant and endearing natures, accommodating diverse aesthetic preferences. Notably, the "dot" element at the lower jacket indicates creativity and playfulness, demonstrating the brand's reverence for children's imagination and contributing to the cultivation of their creative thinking.

Credits

Design Director
Yuhan Wang
Designer
Yiran Ma
Sample Designer
Aijun Wei
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