乐发IV

POP MART, a leading player in the designer toy market, has created numerous hit IPs over the last decade through its unique and innovative designs along with consistently excellent operational expertise. It has provided today's young generation with the instant "healing power" of emotional fulfillment.
In this project, the design team extracted the defining features of POP MART's flagship IPs, translating their visual language from two-dimensional graphics into immersive three-dimensional spatial elements. Each IP character, with its unique personality and storyline, naturally gives rise to distinctive symbolic meanings and functional expressions in the store. By incorporating these elements into the spatial structure, interactive installations, and display fixtures鈥攅nhanced with three-dimensionality and a sense of volume, the design creates a strong visual identity and fun experience. This approach brings the IP characters to life in a more vivid, dynamic, and multi-dimensional way while ensuring a fluid circulation and well-defined zoning, enriching the space with an exploratory and interactive atmosphere.
Located within a shopping mall, the space stands out from the surrounding uniform, uninspired retail decor. It cleverly incorporates the visual motifs of five beloved IPs鈥擬OLLY, SKULLPANDA, LABUBU, DIMOO, and HIRONO鈥攃ombining their imagery with wood grain textures to create a vibrant and dynamic facade, drawing passersby into a pure dreamlike world.
As visitors move through the layered wooden columns, familiar classic IP characters emerge one after another, delivering a whimsical visual impact while enhancing the interactive connection between people and space.
Visitors will encounter blue-eyed MOLLY, who loves to explore the world with a paintbrush, and then SKULLPANDA, who journeys through different time-space dimensions, playing various roles and experiencing multifaceted lives in search of a more authentic self.