乐发IV

2025 | Professional

乐发IV Gold Winner

Kevlin Nexus

Entrant Company

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Conceptual Design - Digital

Client's Name

Country / Region

China

'Kevlin Nexus' Membership system, themed "Explore the Limits - Spark Interaction," blends the core features of its products (waterproofing, fire resistance, cold resistance, and more) into parkour games in extreme environments like deserts, glaciers, and rainforests. Users can experience Kevlin's exceptional quality through engaging gameplay while earning rewards and achievements. The system integrates these features with in-store activities, such as check-ins and team games at flagship stores, linking online and offline experiences to spark interest, drive purchases, and enhance brand loyalty.

Credits

Zilian(Joy) Li
Wanxin Tang
Baobao Tian
Weichen Zhao
Ping Chen
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