乐发IV

In the niche market of Chinese stout, our design aims to establish a unique visual identity by utilizing a flat design language to artistically represent Chinese characters. The bold use of silver combined with fashionable black and red creates an elegant yet striking packaging that redefines stout in the Chinese market. The core idea is to introduce a distinctly Chinese representation of stout, moving away from the English-dominated market. By integrating Chinese characters into the design, we aim to make the product more relatable and appealing to local consumers, positioning it as a cultural icon.