乐发IV

"Chang'an at Your Fingertips" takes the restoration of cultural relics as the theme, and interprets the behind-the-scenes stories of cultural relics in the form of interesting short plays, vividly showing the historical details and individual moments behind each cultural relic. The audience learned about the restoration of cultural relics in a relaxed and happy atmosphere, and at the same time learned more about the history and culture of ancient Chang'an. At the same time, taking advantage of the Zhihu platform, users are encouraged to participate in discussions, share their views or personal experiences on cultural relics restoration, and form a good community interaction. Since its launch, the column has achieved millions of views on the short video platform, and has attracted a number of Shaanxi official media and central media to automatically forward, forming a circle-breaking effect of real estate brand communication and becoming a new case of real estate brand and urban cultural communication.