乐发IV

The packaging for this skincare product series, with 鈥渉ealing the skin鈥� as the core idea, aims to visually convey product features and evoke emotional resonance with women in the new era.
The fresh green running through the packaging represents peaceful, healing mountains full of fresh air, not only reflecting the brand鈥檚 commitment to ecological protection, but also suggesting the pure, natural ingredients of the products and their gentle yet powerful skin nourishing effect; the fluid, soft curves add a sense of dynamism, bringing to mind a transport channel through which the skin is continuously absorbing the energy of nature to become increasingly healthy. Thanks to 3D printing technology, the bottle boasts 3D patterns that resemble rolling mountains, offering a unique tactile experience and pleasant visual enjoyment. Moreover, the innovative use of horizontal continuous design allows the green patterns on the packaging to be connected end to end. In this way, the products standing on a shelf can create a picture of continuous mountains, significantly improving the brand recognition by giving a strong visual impact.
The packaging interprets Eastern aesthetics in a modern manner. The bottle mainly utilizes pure white, and ingeniously incorporates a Chinese painting technique 鈥� Liubai (literally 鈥渓eaving blankness鈥�), reminiscent of vast, pure clouds on the top of mountains. Such a design embodies Eastern philosophy of a leisurely, peaceful attitude toward life and man-nature harmony, enabling consumers to achieve inner peace during the skincare process.
Additionally, the packaging gives full consideration to functionality. The outer box with a top curved design makes it easy for users to open while echoing the green curves on the packaging; the dust flap is printed with supportive words to further optimize the user experience.