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This case is located in Jiaxing, Jiangsu and Zhejiang, carrying the distant culture of Jiangnan. Based on this geographical background, our initial design concept is to follow its historical context, combine contemporary aesthetics, integrate the deep needs of life, and convey an attitude of integrating nature and life through design. And create an artistic space that conforms to contemporary aesthetics without losing its grandeur.
In this context, starting from the environment, a series of appropriate and effective natural elements are extracted, and fully combined with the humanistic environment, the sales department with the theme of "harmonious integration, shared coexistence" has become a precise expression of spatial intention. The entire project starts with a grasp of the external characteristics of abstract natural elements (forests), and eventually falls back into an emphasis on artistic nature (art scenes and installations), forming a dual resonance between inside and outside, form and content under the colorful and blank intertextuality.
The innovation of this case lies in breaking free the sales center from a temporary, single functional, and decorative traditional construction approach, transforming it into a sustainable, community shared, and a gathering place that integrates humanities, art, and natural forms. Behind it is a practical concern for authentic life. Here, aesthetics becomes a part of self consistency in life; And life is the purpose of space itself. In the design, designers also choose environmentally friendly materials, and some accessories are also handmade using old materials for reuse, integrating green and sustainable development.