乐发IV

2024 | Professional

乐发IV Gold Winner

Waving Your Fingers

Entrant Company

Guangzhou Sleepless Tiger Technology Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Changzhi Network Technology Co., Ltd.

Country / Region

China

The Mid-Autumn Festival gift box packaging, tailored for Shanghai Changzhi Network Technology Co., Ltd., features a unique design, aiming to encourage every employee to pursue excellence in work and life and become an extraordinary self.
The packaging takes 鈥淢oon on the Fingers鈥 as the design theme. 鈥淢oon鈥 in the theme not only highlights the Mid-Autumn Festival, but also shares聽the same聽pronunciation with 鈥渓eap鈥 in Chinese, so as to fully deliver the idea of 鈥淲aving Your Fingers鈥, echoing the company name 鈥淐hangzhi Network鈥 (鈥渮hi鈥 in the company name is the Chinese character for 鈥渇ingers鈥) and aligning well with the company鈥檚 main business 鈥 mobile gaming products. Meanwhile, the packaging, with 鈥渞hythm鈥 as the design concept, adopts gradient lines slightly thicker in the middle to form the moon pattern, giving a dynamic visual effect and a sense of visual layering. Such a design emphasizes the product鈥檚 position as a Mid-Autumn Festival gift box, and suggests that the company will continuously move forward with vigor and energy. Additionally, 鈥渕oon鈥, 鈥渢ranscendence鈥 and 鈥減leasure鈥 are also pronounced the same in Chinese, which conveys best wishes for the development of the company and employees to greater heights for more聽brilliant achievements.
In terms of color selection, the packaging utilizes warm 鈥淔ull Moon Yellow鈥, mysterious 鈥 Starry Sky Silver 鈥 and calm 鈥淢oonscape Gray鈥 to add a sense of technology while embodying the charm of Chinese traditional culture, further creating an atmosphere of the Mid-Autumn Festival.
Besides moon cakes, there are also well-chosen items including water bottles, building blocks and Frisbees in the gift box, showcasing the company鈥檚 deep concern for employees. Their geometric images, composed of the neatly arranged gradient lines, are respectively printed on the inner independent boxes, which allows users to clearly know the contents, and echoes the design concept of the gift box. Moreover, the outer box with the tear-open design is convenient for users to unwrap, and reduces the use of glue, promoting environmental protection.

Credits

Guangzhou Sleepless Tiger Technology Co., Ltd
Zixuan Hu
Guangzhou Sleepless Tiger Technology Co., Ltd
Xietao Huang
Guangzhou Sleepless Tiger Technology Co., Ltd
Yulin Peng
Guangzhou Sleepless Tiger Technology Co., Ltd
Yuhan Sheng
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