乐发IV

鈥�60 Ingredients & Perspectives鈥� is a special perfume project developed for Luxe Pack Shanghai 2024 by 肠别苍迟诲别驳谤茅蝉 China, a Paris-based design agency. The project is in collaboration with French Fragrance manufacturer MANE, and a Chinese local network of perfume experts, including Aromasong, Fupon, LPLUS, MingFeng Packaging, Qiwang Paper, Wewood Packaging and MAGNOLIA Awards.
In the project, olfactive experiences are considered the connection between the two cultures. During the exhibition, 肠别苍迟诲别驳谤茅蝉 and all collaborators created an experiential installation that told the stories of 60 different fragrance ingredients from both China and France, in celebration of the 60th anniversary of Sino-France friendship.

The LOGO design takes hexagon as the core element, which not only represents the national map of France, but also pays tribute to the traditional Chinese garden windows. The design details incorporate the number "60", the brushstrokes of Chinese calligraphy and seal elements, depicting the in-depth and meaningful communication between China and France over the past 60 years through various details. The number "60" not only represents the rotation of minutes and hours. In Chinese culture, it also represents the centurial circulation.

As a gift for exhibition visitors, the project is non-profitable. However, it is aimed at generating inter-communication, between different processes of product creation and both countries. Therefore, it disruptively breaks the boundaries of industry and countries with a soft cultural power.

The innovative design to combine the two different fragrances of France and China is more than a metaphor of intercultural communication: it shows a deeper connection in the smell experience, that Chinese and French people can enjoy the resonance in fragrance, and celebrate the harmony of connection and co-creation.